Broad experience
Worked with start-ups, SMEs & DAX corporations | strategy, technology, content, PR, marketing | national & international.
SEO since 2009
Maximilian Hitzler
SEO/GEO expert · Online marketer · Affiliate
Maximilian Hitzler gained his first experience in search engine optimization in 2009. This gave rise to the nickname “Guy Max” – first as a Twitter profile, then as a domain and finally as the public name of the SEO consultancy.
Maximilian Hitzler
Owner & Senior Consultant
since 2009
In search engine optimization
15+ years
Experience in SEO & online marketing
DAX & start-ups
In-house & consulting roles
OTH Regensburg
Lectureship “Digital Intelligence”
About me
SEO has outgrown its infancy and become a true craft. I have witnessed the updates, penalties and changes since 2009 and have managed SEO activities in a wide range of companies.
Running my own websites, I know what works in practice and what does not. I have grown my domains to five-figure daily visitor numbers and therefore have experience in all related areas (domain selection, legal aspects, technology, link building, UX, content …). As an experienced consultant, I support you in all questions around SEO, GEO and online marketing.
Teaching & expertise
Lecturer at OTH Regensburg for “Digital Intelligence”, IHK speaker / industry conferences.
Hands-on projects
Building and running his own websites for monetization and testing purposes – including all associated tasks.
GUYMAX Consulting
Managing Director & Consultant.
2024 – today
Managing Director GUYMAX Consulting
Partnership-based client relationships with a focus on increasing visibility in AI systems (GEO) and search engines (SEO), efficiency, training, relaunches, reporting, building portals and more.
2020 – 2024
Independent consultant
Full-time online marketing and SEO for a select group of clients across different fields.
2017 – 2020
First consulting mandates
Alongside part-time employment, the first clients were supported, trained and helped to achieve more visibility in search engines.
2011 – 2017
Running his own websites
A growing number of inquiries from market peers asking whether the successful concept could be transferred led to the first client projects.
In-house SEO positions
Professional career.
2017 – 2020
Allianz
SEO responsibility for the relaunch of Allianz.de in 2019, managing agencies & external staff, developing guidelines, content strategy, supporting individual departments as a consultant.
2015 – 2017
1&1 Mail & Media GmbH
Responsible for Mail International, improving the link structure, index management, SEO consulting for individual departments, SEO trainings, app store optimization guideline.
2013 – 2015
Shobbits GmbH
Building the SEO team, training the editorial staff, SEO content strategy, building relevant backlinks through content marketing, placement in Google News.
2010 – 2013
Sixt
On-page optimization, building backlinks, building landing pages, competitor monitoring, managing the English market, agency management.
2009 – 2010
Start-up abroad
Time abroad in South Africa and Indonesia with the team of studentsgoabroad.com. Building partnerships, developing the landing page, training in SEO and optimization according to the standards of the time.
Teaching & talks
Talks at Campixx Berlin
Expert talks in Berlin: 2011 “University backlinks are highly sought after”, 2013 “SEO satellite network”, 2014 “SEO meets editorial”, 2024 “Parasite SEO is yesterday's news – I'll take the whole domain”.
IHK Regensburg
2016 talk in front of around 200 entrepreneurs on the interplay of SEO, content & users.
Lectureship
2019–2021 in the Master's program in Business Administration, “Digital Intelligence” – expert interviews and lectures at OTH Regensburg.
Own projects
Niche websites
Content projects on various topics, product-related sites or projects born out of interest. Some projects were sold over time.
Practical tests
For testing and learning purposes, different approaches and SEO techniques are compared – tests that would be unthinkable in client projects.
In preparation
Further ideas and approaches are currently being evaluated and designed – nothing to announce yet.
SEO since 2009
Let's talk.
No obligation and free of charge – we discuss your goals and whether we are a good fit for working together.